By Marie-Therese Nanlong & Gilbert Joseph

Jos – To deepen cultural expression while expanding economic opportunities, the Plateau State Government has introduced Sing for Plateau, a creative-driven initiative intended to spotlight local talent and stimulate growth within the State’s cultural economy.

The programme, anchored by the Office of the Senior Special Assistant to the Governor on Creativity and Entertainment and supported by the State Ministry of Tourism, Culture and Hospitality, is conceived as a platform where residents can project Plateau’s identity through diverse artistic expressions.

It is also positioned as one of the cultural highlights marking the State’s Golden Jubilee.

At the unveiling, Senior Special Assistant to the Governor on Creativity and Entertainment, Mr Ezra Jinang, said the initiative reflects the administration’s belief that creativity can serve as both a cultural voice and an economic tool.

He explained that by empowering creatives to express Plateau’s narratives, the State is deliberately investing in talent development, youth engagement and positive visibility.

The Commissioner for Tourism, Culture and Hospitality, Mr Cornelius Doeyok, said the government sees the creative industry as an emerging pillar of economic growth.

He noted that initiatives such as Sing for Plateau help broaden the state’s tourism appeal, encourage content production and gradually shift external perceptions through consistent positive storytelling.

In his remarks, the General Manager of the Plateau Tourism Corporation, Mr Chuwang Pwajok, described the initiative as timely, noting that Plateau’s cultural influence has long extended beyond its borders.

He added that structured creative programmes can attract partnerships, investments and opportunities within the entertainment and tourism value chain.

However, the Special Assistant to the Governor on Tourism and Culture, Mr Ephraim Dankyes, echoed similar views, describing the State as fertile ground for artistic innovation.

The competition will run across four segments, songs, poetry, dance and content creation, with a cash reward of ₦1 million for winners in each category, alongside other prizes.

Participation is open to Plateau residents, with entries opened on February 3, 2026, for a three-week period. Activities will culminate in a live concert in March, during which Governor Caleb Mutfwang is expected to present awards, while weekly radio engagements will track the programme’s progress.