By Esther Onyegbula

The Straight Business Integrated (SBI) Limited has kicked off its nationwide awareness tour with a mega-seminar in Lagos, aimed at promoting its flagship herbal product, Allemax.

Speaking at the event, SBI General Manager Chinnaya Dominic emphasized the importance of the initiative, stating that the tour is part of a quarterly effort to enlighten people about their products and attract new distributors across Nigeria.

“Today marks the beginning of our yearly tour. We will move from Lagos to Warri, Owerri, Jos, and other states in the country to create awareness about our company and its products. This helps convince people to market Allemax and become part of SBI,” Dominic stated.

Describing Allemax as a “super stem cell stimulator,” Dominic highlighted its purely organic composition, differentiating it from conventional herbal products.

According to a medical consultant, and Head of the medical team SBI, Dr. Judethaddeus Onyinyechukwu Nguzoro, “The product contains active ingredients derived from roots, leaves, and tree barks.

“We ensure quality control through a dedicated medical team that conducts quarterly quality assurance checks. Each production batch undergoes rigorous scrutiny to maintain consistency,” Dr. Nguzoro assured.

Dr. Nguzoro further explained that because Allemax is water-based and organic, it does not cause adverse drug reactions, though mild side effects may vary depending on individual body compositions.

SBI’s marketing strategy has seen a surge in distributor sign-ups, with over 20,000 registered members and 150 to 200 new distributors joining daily. Ambassador Ifeanyi Anthony, the African representative of SBI, praised the product’s effectiveness and its lucrative compensation plan.

“I have personally earned over 60 million naira in just eight months, receiving five cars, including two Jeeps. The product works, and people are responding positively,” Anthony stated.

Additionally, SBI announced a car award event scheduled for September, where 20 top-performing partners will receive brand-new vehicles in Lagos.

Despite its growth, SBI faces operational hurdles, particularly high taxation and logistical challenges. Dominic urged the government to address excessive tax burdens and provide support to businesses like SBI that contribute to economic growth.

“We are paying exorbitant taxes, and sourcing raw materials is challenging. We call on the government to assist us, especially in reducing taxation and easing logistics costs,” he pleaded.

The company also expressed concerns over police interference when transporting products across states, calling for better understanding of their government-approved operations.

SBI plans to expand its product line, with upcoming herbal solutions focused on pain relief and oral hygiene. Dr. Nguzoro revealed that research has been ongoing for more than three years to ensure the efficacy of these new products before launch.

“We do not rush products to market. Our medical team ensures extensive testing and NAFDAC certification before introduction,” he stated.

As SBI continues its awareness campaign across Nigeria, the company remains focused on maintaining quality, expanding its reach, and advocating for policy reforms that support local businesses.