The public relations industry celebrated a momentous achievement as Olanrewaju Alaka, Founder and CEO of Laerryblue Media, was named one of the 100 Persons of the Year 2024. The prestigious accolade recognizes individuals who have made significant contributions to their industries and society at large.

For over eight years, Olanrewaju has positioned Laerryblue Media as a leader in public relations and reputation management, helping African businesses and CEOs navigate the complexities of modern communications. His innovative strategies, dedication to excellence, and commitment to empowering African brands have made him a standout figure in the industry.

“This recognition is not just for me but for my entire team at Laerryblue Media. It reflects the hard work, creativity, and passion we bring to every project,” Olanrewaju said during the award ceremony. “I am deeply honored and motivated to continue reshaping the communications landscape in Africa.”

Olanrewaju’s career in public relations is underpinned by a robust academic background, including an MA in Public Relations from Sheffield Hallam University, UK, and a BSc in Business Analysis. His diverse educational journey, which also includes a BA in International Relations and German, has equipped him with a global perspective that he seamlessly integrates into local insights for effective communication strategies.

Through Laerryblue Media, Olanrewaju has worked on high-profile campaigns, offering services such as crisis management, PR strategy development, and reputation enhancement. His efforts have not only elevated the visibility of African brands but have also fostered trust and long-term growth for his clients.

This latest honor follows a series of awards Olanrewaju has received in recent years, including the Corporate Excellence Award at the Global Entrepreneurs Award 2024 and a nomination for the 50 Under 40 African Investors at the Africa Investment Leaders Forum. In 2023, he was listed among the Savvy Media Africa PR List and recognized as one of the Top 10 Most Influential Digital Marketers in Nigeria.

“These awards highlight the importance of storytelling in shaping perceptions and driving change,” Olanrewaju said. “I believe in the power of PR to transform how African brands are perceived globally.”

Beyond his professional accomplishments, Olanrewaju is also a philanthropist who supports NGOs and changemakers through his foundation. By providing media and PR support, he amplifies their impact and connects them with strategic partners.

“This recognition inspires me to keep pushing boundaries—not just in PR but in creating opportunities for others to succeed,” Olanrewaju added.

As one of the 100 Persons of the Year 2024, Olanrewaju continues to leave an indelible mark on the public relations industry, solidifying his role as a trailblazer and advocate for African excellence.