By Ezra Ukanwa

A leading digital expert, Hilary Utuke, has emphasized the importance of digitization in the country’s business space.

In a statement personally signed, Utuke, disclosed an initiative, Korlod Works, aimed at helping numerous brands and corporate stakeholders who wish to take a fresh turn on their digital outlook.

According to him, slowly but steadily, the digital age enveloped the world as the ‘new normal’ that every given entity or organization is left with no other choice than to lorry along.

“Adapting to new media might be easy for the younger generation but not the same for advanced people. It demands an astounding form of media literacy and technical know-how to enable more than enough people to navigate the digital space seamlessly.

“To make digitalization easy especially within the Nigerian business landscape, my transformative force has geared efforts towards enabling digital amateurs and experts to harness full-circle digital resources by setting up workshops and training to impart knowledge required of users to thrive in the digital realm.

“This brilliant move outrightly serves two prominent functions: to empower people with digital proficiency and also to publicize the Korlod brand for prospective mutual beneficial relationship (PR)”, he said.

Under Utuke’s tutelage, Korlod Works has proven to be a major catalyst for change, bent on achieving and recording digital success stories through its training programs designed to nurture and elevate digital marketing possibilities.

He said one of his recent inventions in the digital space that is fast gaining relevance is Artificial Intelligence (AI).

“This is a catchall term for computer systems, applications and machines that exudes perfect Intelligence to solve tasks and issues that would ordinarily be meted out by humans.

“This is a clear show of the endless possibilities that digitalization promises. These intricacies of the digital terrain need excessive attention enough to birth the collaboration of Utuke’s team and Procapitos Group to dissect the flourishing waves of AI and how tactical strategies can be woven into its function for ultimate digital marketing.

“Procapitos Group is a renowned institution in the energy and SME lending Industry. Through the effective collaboration, there’s an increased look-out for the endearing fruits that partnership yields; upholding the possibilities of gaining insights on digital financial excellence. This collaboration would arm its workforce with power-pack training that would position their firm in a stance of digital advantage”, he said.

According to Utuke, “Passion” & “Purpose” are two clear drivers of his digital ambitions and resolutions.

He explains that the vision of every given organization wouldn’t take a shot to the sky if there’s non-existent passion and a lack of directed purpose by both the leader and workers of the said organization.

Utuke expresses that to run the two P’s of every business, it’s important business owners are well equipped with necessary tools and knowledge to make a mark in this fast-paced digital world.

Niyi Ewete, co-founder of Websoft, highlights today’s hyper-connected landscape, summoning the need of staying ahead using a proactive approach towards digital transformation.

He stretches that there’s a critical need for business owners to bask fully in the wave of digital revolution.

Ewete remarked that companies like Utuke’s Korlod are veritable to paving ways for digital success.