Finance

September 26, 2011

NLRC, CPC laud Promasidor’s Loyal milk promo

BY PROVIDENCE OBUH
The National Lottery Regulatory Commission (NLRC ) and the Consumer Protection Council (CPC)  have lauded Promasidor Nigeria Limited ‘s  “Win Cash with Loya” milk promo, describing it as “Transparent”

They gave the commendation Thursday, during the seventh draw held at the company’s Head Office in Lagos.

“The draw was transparent enough on the basis that winners were picked electronically. This is what the lottery board stands for to ensure that winners are not short changed.

“We will request for the list of the winners with verifiable addresses and contact phone numbers so as to ensure that the winners were given their prices and also investigate after a period of about six months how it has changed their lives,” said Assistant Director, Regulation and Marketing of the Commission, Mr. Henry Uwadiae.

Mrs. Obidike Ngozika,  Head,  Lagos Office of the CPC, also noted that so far, the promotion has been transparent but she enjoined the company to ensure that winners get their prizes.

She described the company’s ability to create awareness about the promotion as wonderful.

Ngozika said if the promotion was well conducted and winners received their prizes, CPC would at the end of it, give an award to Promasidor.

Responding to CPC boss statement, Mr. Obinna Anyabelechi, brand category manager of Promasidor said the company is contacting the winners and they were coming to receive their prizes.

He said the company would make a formal report about the promotion and winners at the end of the promotion to the CPC and other regulatory bodies.

He said that to participate in the promotion which is still running, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win.