By Princewill Ekwujuru
Ayman Enterprises Limited, hair pieces manufacturer has advocated a blanket ban on importation of all kind of hair products into the Nigerian market, saying such move would galvanize the economy and create innumerable job opportunities in Nigeria.
The assertion was made at the company’s premise in Lagos during unveiling of the company’s latest brand_Darling Attraction to the consumers, distributors and media.
Speaking, Mrs. Titilola Igri_Offor, the company’s Sales & Marketing Director, said the industry needs a blank ban or restriction of imported hair products to be able to grow the economy hence generate huge employment opportunity for the teeming youth across the country.
Igri_Offor said “Of course we need to employ more and currently we have over 5000 workers so if government can ban importation of hair product into the market or restrict it, it would boost the economy and we would be able to employ more of youths.”
Ayman, Nigeria’s first and leading manufacturer of hair pieces like wigs, weave_on, hair extensions and braids has demonstrated it quality standard with its flagship brand_Amigos. The brand since 1987 had led the market segment and has since been providing quality and beautiful styles of hair fiber in the ever changing hair care market in the country.
According to the sales & marketing director “based on our promise to always satisfy our hair professional and end users with international and current trends_styles and quality fiber, we are introducing Darling Attraction luxury braid designed to take care of women’s braiding needs.”
Darling Attraction, which has been described by hair stylist as comfortably light, hot water set, easy to manage and maintain, soft silky texture, no tangles and user friendly is made with Afrelle hair fiber. Afrelle is the most versatile hair made for braiding. It has soft silky texture that makes braids to be light and makes one more comfortable wearing it.
Darling Attraction though newly introduced has been described as Ayman premium hair brand.
In Igri_Offor word: “We have two leading brands_ Amigos and Darling but Darling is the premium brand and I will say Amigo is equally a very good brand.”
Also speaking at the occasion, Chief Mrs. Elizabeth Koleade, Director, Evergreen College of Cosmetology & Hair Management said, “Darling Attraction takes care of every woman’s desire to look beautiful and feel comfortable every time. It creates the perfect hairstyle for bridals, professional look, party girl, casual look and top of the mind look at all time.”
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