African creator platform Allurie says it has surpassed 300,000 users and 15,000 active creators since its relaunch in January 2026.

The platform, which provides content publishing and subscription tools, has expanded beyond Africa, with users reportedly accessing its services from the United States, United Kingdom, France, Italy, Canada and other markets.

Allurie relaunched on January 29, 2026, positioning itself as a platform that enables creators to monetise their audiences directly through subscriptions, individual content unlocks, tips, gifts and paid livestreams.

The company also says it has paid at least N50 million to creators in 2026.

Its creator community spans several categories, including adult creators, educators, comedians, musicians, podcasters, fitness and wellness professionals, sexual wellness experts, and beauty and fashion creators.

Founder of Allurie, Samson Akindeinde, said the company’s focus extends beyond adult content, despite comparisons with OnlyFans.

“Adult creators are welcome on Allurie, but they are not the whole story,” Akindeinde said, explaining that the platform was created to give different categories of African creators opportunities to earn directly from their audiences.

Under its model, creators determine which content they make freely available and which materials require payment.

They can publish photos, videos, audio and written content, while subscribers can access exclusive material based on the pricing structure set by individual creators.

Allurie charges a 20 per cent platform fee on creators’ earnings, allowing them to retain 80 per cent of the revenue generated through the platform.

The company is also seeking to address challenges associated with receiving international payments, which can affect African creators through restrictions on foreign bank accounts, limited payout coverage and cross-border transfer costs.

Allurie says it has introduced local bank payouts in available markets and USDT payouts, while supporting card and local payment options for fans where available.

The company believes the combination of content tools and payment infrastructure can help African creators build sustainable businesses around their audiences.

Rather than encouraging creators to abandon established social media platforms, Allurie urges them to use Instagram, TikTok, YouTube and X to discover and build audiences, while using its platform to monetise their most engaged followers.

The company’s reported growth reflects the increasing interest in subscription-based creator platforms, as African creators seek services that combine content, community building and direct monetisation.