By Jimoh Babatunde

Oladotun Olakanmi has unveiled The Kulture Digital, a perception strategy and digital public relations firm aimed at helping businesses, founders, and organisations strengthen their credibility and visibility across global markets.

The launch comes amid growing demand for structured digital reputation management as businesses increasingly compete for trust and relevance in the digital economy.

Speaking on the vision behind the company, Olakanmi explained that modern public relations must go beyond generating publicity to deliberately shaping how brands are perceived by their audiences.

“PR is not publicity. It is the deliberate act of shaping perception before attention comes,” he stated.

With professional experience spanning finance, fintech, and insurance, he said many organisations often struggle with trust and visibility because of weak positioning rather than lack of value.

According to him, The Kulture Digital will provide services such as media positioning, perception management, brand protection, Wikipedia profiling, web design, media coverage, and Twitter trend campaigns.

He noted that as Nigerian brands continue expanding beyond local markets, the need for global-standard digital credibility and consistent brand narratives has become increasingly important.

“Perception gaps often translate into trust gaps,” Olakanmi added.

The firm said it intends to help clients build stronger digital footprints capable of enhancing authority, reinforcing credibility, and sustaining long-term reputation across both local and international markets.