By Dickson Omobola, edited by Prince Osuagwu

The Nigerian advertising landscape may not remain the same, after, a pioneering tech company specialising in smart advertising solutions, Mysogi officially launched a suite of solutions aiming to disrupt the landscape by empowering founders, entrepreneurs, and small and medium-sized enterprises (SMEs) with accessible and affordable advertising tools.

Leveraging data, technology, and automation, Mysogi delivers targeted, relevant, and engaging ads to individual users, putting the reins of growth firmly in the hands of businesses. This empowers them not only to accelerate marketing performance but also to forge meaningful connections with their audiences.

Head of Products and Marketing of the company, Odunayo Onasanya,.  Sais: “At Mysogi, we believe that every business deserves a chance to thrive. So, our mission is to democratise access to high-quality advertising solutions, empowering entrepreneurs and SMEs to achieve their full potential.”

The company’s comprehensive suite offers a diverse range of solutions, ensuring there’s an option for every need and budget. From eye-catching billboard placements starting at a mere N30,000 to dynamic website creation in just five minutes, Mysogi removes barriers to entry for even the most nascent businesses.

“ For established brands and growing ventures, Mysogi provides a potent arsenal of targeted advertising channels. Businesses can leverage high-impact visual display ads, personalised SMS campaigns, engaging voice ads, and influencer marketing partnerships, all seamlessly managed through the intuitive Mysogi platform” he added.

Data-driven targeting ensures messages reach the right audience, maximising impact and minimising wasted spend. For instance, the SMS marketing feature allows precise targeting based on factors like location, demographics, and spending habits. Influencer marketing is made effortless through access to a curated network of registered partners, simplifying the process of finding the perfect brand advocate.

Mysogi doesn’t stop at campaign creation. Businesses can track and analyse campaign performance in real-time, enabling data-driven optimization and continuous improvement. This level of transparency and control ensures every advertising dollar delivers maximum value.

With its innovative approach and commitment to affordability, Mysogi is poised to empower a new generation of entrepreneurs and businesses to flourish on the global stage. By democratising access to smart advertising solutions, Mysogi is rewriting the rules of the game, ensuring that every voice has the opportunity to be heard.