ThePush, a thriving strategy and communications company, played host to professionals and industry stakeholders at the Africa Communications Week in a program themed, The Language of Real Estate and Hospitality in Africa.

Africa Communications Week hosts a series of global conferences, workshops, and events to impact Africa’s transformation through strategic communication.

The event, which was in partnership with Ace Real Estate, was held recently in Lagos, and attendees were carefully selected stakeholders in the real estate and hospitality industry.

In his welcome address, Mr Tobi Durosinmi-Etti, Managing Partner of ThePush Consulting, spoke on the importance of strategic communications in Africa’s transformational goals. He shared that “communication is an integral part of every business and deliberate efforts should be put into making sure it is strategic and effective if we want to see more businesses thrive in Africa.”

He said: “This is why we have guest speakers here today who are thought leaders in their industries who have paid the price and borne the scars of building businesses that are promoting Africa’s growth and transformation”.

The event featured a panel session including Tobi Yusuf, Partner and Head of Marketing Communications, Veritasi Homes; Ahmad Raza, General Manager Radisson Hotel Group and Dr Muibi Kehinde Hammed, Chief Executive Officer, MKH Investment, and The moderated by Aderinsola Jolaosho, Managing Partner, ThePush.  

Speaking on the importance of effective internal and external communications in building a business, Hammed said: “Communication is very key to every business you are building.

“Your internal stakeholders need to understand your business language before the external audience can. If your business is not online, you have not started yet. If you truly want to remain in business, start communicating with your audience.”

He also spoke on the vital role communication played in the real estate sector and how it helped in excellent delivery of services.

Speaking at the event, a realtor, Ruth Okorie, expressed delight at the event calling it a very enlightening program.

“As a realtor, these are the kinds of events that we look forward to. Truly, it has given me a new perspective on communication as an effective tool in establishing productive business relationships.

This of course would lead to business growth and profitable transactions which I believe is good for Nigeria’s economy and Africa as a whole. ThePush did well by organising this event, it was a very enlightening program and we look forward to having more of its kind,” she commented.

ThePush is a fast growing strategy and communications company creating products and experiences to drive growth and impact. They are committed to helping businesses grow and are steadily building a track record of excellent delivery of business consultation services.