Authenticity in the food industry involves creating a brand that feels genuine. It is undisputed in origin and comes from a place of realness. When consumers believe a company shares their same values, they form a connection and naturally want to interact with the company.

Authenticity in the food industry involves creating a brand that feels genuine. It is undisputed in origin and comes from a place of realness. When consumers believe a company shares their same values, they form a connection and naturally want to interact with the company. Agreement with company ideals influences consumer choices.

Authenticity is important in the foodservice industry because customers are loyal to and gravitate towards food brands they see as authentic. Moreover, ethnic food cravings are on the rise. Based on the latest research, the consumption of cultural food is continuing to grow.

Research has proven that food service seen as authentic is more important to consumers than even things like cleanliness. In the competitive world of food, touching the values of

your customers and your future customers will set you above the rest. Food with integrity pleases the mind and body. Beyond catchy mottos and clever marketing, success in the food industry demands earning the trust of the hungry. Human interaction, excellent service and a genuine purpose forms connection and drives business your way.

Amjad Khalid is the owner and founder of Dough Central, and he prides himself on such elements for Dough Central. Khalid is a big travel enthusiast, he took a lot of inspiration from the convenience and great taste of fast-food places around the world, and has incorporated them as the foundational blocks that make Dough Central the best choice for pizza and comfort food in Colliers Wood, South London. Before opening Dough Central, Khalid successfully ran an Indian restaurant and banquet hall for 6 years, he knows exactly what it takes to keep customers coming back for more.

He stays up to date on the popular food trends in the UK and around the world, reviewing the menu at Dough Central every few months to make it even more appealing. He also likes to change his pizza dough base to keep his customers excited- he recently switched back to a traditional base from a sourdough base. The amazing combinations, ambiance, and the food make Dough Central a wonderful place for people to gather. It also serves as a

one-stop destination for any type of food to suit any mood, or any day off. Check out Dough Central to see why everyone loves it.