By Yinka Ajayi
To strengthen Africa’s Small and Medium Entrepreneurs, SMEs, visibility, Truecaller says it will integrate VConnect’s business directory to its app.
Director, Growth and Partnerships, Vconnect, Mr. Naveen Luthra, said, “Integrating business on Truecaller platform, is aimed at empowering SMEs in Nigeria to get more visibility and new customers. It will also help deepen the relationship between the two organisations, to bring about digital inclusion of small businesses here.”
He revealed that the company will be setting up headquarters in Nairobi and has recruited Zakaria Hersi as Director of Partnerships for Africa.
Responding, Hersi said: “Truecaller being the fastest growing consumer apps in Africa, is aimed at doubling up the pace of our growth and ambitions in the market. In the coming months we plan to roll out more partnerships with new services localized for the market.”