By Princewill Ekwujuru
FRIESLANDCapinaWamco Nigeria Plc, makers of Three Crown milk has concluded and crowned the 2017 ‘Mum of the year,’ as winner gets all expenses trip to Dubai.
The winner, Oluwakemi Longe was rated ahead of five other finalists in Lagos. Sales Director, FrieslandCampina WAMCO, Mr. Adewale Arikawe, said that as Nigeria’s low cholesterol milk brand, Three Crowns milk is a brand that cares for the health and well-being of its consumers especially mothers who it believes are the strength of the family.
Arikawe explained that Three Crowns Milk Mum of the Year is deeply rooted in the brand’s purpose of recognizing and rewarding the key roles which mothers play as care givers for the home. “Three Crowns Milk has since recognized that mothers are the foundation of any family and as such they need to stay fit and healthy. This is why we strongly believe in supporting mothers to provide the care needed for the development of the home.” he said.
Also speaking on the ‘Mum of the Year’ initiative, the Senior Brand Manager, Three Crowns Milk, Mrs. Omolara Banjoko stated that the initiative is a continuation of the brand’s celebration of the Nigerian mother while also promoting the brand’s tagline – Healthy Mums, Happy Families.