By Laju Ire,
In more ways than one, technology means change. The mantra: ‘innovate or die’, is an obvious truth that technology companies must live by or worse, die from.
In Nigeria and the world over, examples abound of tech giant’s that have crumbled because of their inability to change with the times. That should have been the case of Intercellular network, Nigeria’s first private telecom operator (PTO) in the moribund Code Division Multiple Access (CDMA) subsector if not for the company’s recent resurrection as InterC, a 4G LTE service provider.
At a media launch to mark its rebirth in Lagos recently, Chief Executive Officer of InterC, Mr. Emad Sukker said that the company hopes to garner at least 10 million subscribers within its first five years in the market. According to Suker, “We have restrategised our game plan and entered into strategic technical and financial partnerships with leading firms to provide customers with a redefined experience on the network.”
Sukker also said the company’s re-entry into the market shall be phased, starting with three key cities with later expansions to six other cities, during the first full year of commercial operation. His words: “This formal launch marks the inauguration of our first set of services –extraordinary high speed data services – through the deployment of 800MHz spectrum band 20, one of the frequency bandwidths assigned us by the Nigerian Communications Commission. I am proud to state that our excellent and affordable data packages, which will be announced subsequently, will serve as the standard bearer for our subsequent product and service rollouts,”
Meanwhile, with the world tilting towards more data usage, the CEO stated that the company is determined to meet the one million mark in the next couple of months with 4G LTE. “We have phased out CDMA technology completely,” he said, “what we are offering is LTE /4G and not GSM technology. And this is not to undermine the GSM technology. According to the Nigerian Communications Commission (NCC), statistics, the country has 149 million active subscribers and yet some areas are still under served.
“There is still room for market share in the economy. There are some hiccups but it doesn’t undermine the strength of the economy. But with wise strategy, decision we can overcome and we have come to make profit in naira and not dollar.
“There are plans to expand the broadband portfolio. Expansion is not our problem because our technical partner, Huawei is always ready for infrastructural expansion”.
InterC has begun operations in Abuja, Port Harcourt, and Kaduna and will begin providing services in Lagos and other locations later.