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Youths, key to winning anti-corruption war—PR expert

By Elizabeth Uwandu

Lagos— The President of the African Public Relations Association, APRA, Mr. Yomi Badejo-Okusanya, has said that the Federal Government’s on-going fight against corruption stands the risk of being totally dissipated if concise and strategic effort is not made to drive change in the mindset of the today’s youths.

Badejo-Okusanya, who spoke on “Corruption, Image-making, National Development and the Role of Marketing Communication,” during the Second Annual Lecture of the School of Communication, Lagos State University, LASU, said it is, however, unfortunate that an alarming number of the youths are not bothered about the negatives of being involved in corruption as long as they are not caught in the act, thereby laying the ground for a mortgaged future.

While commending the effort of the Buhari-led administration,  he said the time had come for it to widen and perhaps deepen the narrative concerning corruption.

In his estimation, while the punitive measures currently being pursued are good, it must be accompanied by virile advocacy that appeals to human reasoning, showing the devastating effects of corruption, but strongly building a case for lives of integrity.

Speaking on the subject ‘Corruption, Image-making, National Development and the Role of Marketing Communication’,  Badejo-Okusanya who also doubles as the Chief Executive of one of Nigeria’s foremost public relations group, CMC Connect, lamented the exclusion of any Nigerian university in the just released global ranking of top one thousand universities, which parades ten African tertiary institutions. In his opinion, the blame for this abysmal showing, can only be laid directly at the doorstep of bad leadership fueled by pervasive corruption,which has ultimately crippled Nigeria’s growth.

The lecture was declared open by the Vice Chancellor of LASU, Mr Lanre Fagbohun, and he was joined by several other dons from the university including the Dean of the School of Communications and veteran lecturer, Prof. Lai Osho.

 


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