By Theodore Opara

Kia Motors’ hard-earned reputation for delivering world-class quality and reliability across its model line was reinforced recently when Strategic Vision named it the highest quality brand under $26,000 in the research-based consultancy’s Total Quality Impact (TQI) study. Leading the way for Kia were the Sorento and Carnival, which achieved the highest TQI scores in the mid-size CUV and minivan segments (in a tie), respectively.

“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America.

“The Sorento and Carnival are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”

Strategic Vision surveyed more than 39,000 new-car owners to select the winners of this year’s Total Quality Impact awards. Owners surveyed praised the Sorento for its excellent value and premium interior design, while others gave the Carnival high marks for its innovative features, interior craftsmanship, and performance.

“Kia’s focus on design and technology has nurtured the belief that customers have in the thoughtfulness and quality of their products.” The Total Quality Award winners, and other well-performing models like the Optima, point to the success that Kia has had in this regard, said Alexander Edward, President, Strategic Vision.

In another development Kia Motors ranked highest among all popular brands in the 2016 AutoPacific Vehicle Satisfaction Awards (VSA) and placed fifth overall in the industry – ahead of luxury brands such as Audi, BMW, Mercedes-Benz and Porsche.   In addition, three of Kia’s world-class vehicles – the 2016 Soul, Optima and Carnival were named segment winners in the VSAs, which identify the most satisfying cars and automotive brands in the market.

“AutoPacific’s Vehicle Satisfaction Awards have become an industry benchmark for measuring how satisfied owners are with their new vehicle, and we are thrilled to see the incredibly high level of satisfaction our customers are experiencing with our vehicles,” said Orth Hedrick, vice president of product planning, Kia Motors America.   “The Soul, Optima and Sedona are all expertly crafted vehicles and represent just how far the Kia brand has come.”