By Princewill Ekwujuru
The mobile market in recent time has witnessed an influx of various phone brands, but neither of the high-tech companies has reached their goals in the Nigerian marketplace. However, Infinix Mobility has marked its entry with a significant turning point in the telecommunication ecosystem. Recently, in collaboration with Google, Infinix Mobility launched Infinix Hot 2 as the first official Android One product with lollipop 5.1 in Africa.
In its three years, Infinix Mobility has built a strong reputation in the Nigerian market and globally from the Middle East, Europe and South East Asia regions.
Technology and innovation at fingertips
By April, a technology storm hit Nigeria; African market is a special market—facing energy issues, Bruno Li, Country Manager for Nigeria, stated, “As a High-tech company, it is our duty to deliver product that brings concrete solutions to the market.” Infinix Hot note a 2 days battery life smartphone and super fast charging technology (30 min charge 7 hours use) was released by the manufacturer.
June 2015, the honourable successor of Infinix Zero series, Zero 2 delivered high specs and premium design, first of its kind on the continent. With its 5 inches HD Super Amoled and an ultra efficient 13 MP camera, Zero 2 brings to Africa bright and sharp vision of the High tech industry. Talking about design, the device weighs only 118g.
The biggest surprise is the unique material selected by Infinix R&D. In fact Zero 2 comes with a Kevlar battery back cover that is used in aeronautic equipments, safety and military industry. Kevlar is highly resistive against shock and five times lighter than steel.
This time, Infinix decided to launch the device in the most prestigious university of Nigeria, Unilag University. Bruno Li, Infinix Nigeria Country Manager said “Being closer to our fans and end-users is what makes us understanding the market. We like to interact with our users either online or offline. “
Infinix Mobility partnered with Google, Jumia and MTN, three pillars of the High-tech ecosystem. Infinix launched Infinix HOT 2, the 1st official Android One product with lollipop 5.1 in Africa. Moreover the device comes with a 2GB RAM which will be a standard for the market. The operating system will be getting an update to the latest Android version up to two years. With the Hot 2, the largest African operator MTN is offering 1GB data for 500 Naira to fit consumers need in data connection. Finally HOT 2 has break new records with 30 000 units sold online in seconds.
A brand built by industry people:
The device is a brand built by people who understand the industry. Thus Infinix Mobility has set a benchmark and here is how. Infinix Mobility is a Hong Kong based company Headquartered in Shanghai for its research and development (R&D) center, and Paris as design center. While Shenzhen the electronic hub of the world is Infinix production center. To have a better understanding of Infinix Mobility there is no doubt that its success definitely comes from experienced executives of the industry.
Benjamin Jiang, CEO of Infinix Mobile, is an art bachelor graduate of Hefei Technology. He may answers questions around why Infinix smartphones designs are so trendy, catchy and unique (i.e. Infinix zero 2 made of Kevlar). In 2003, Jiang joined the Bird Company Limited, pioneer Chinese mobile phone company, as Head of Project Management.
The following year, the company was listed in Shanghai Stock Exchange later the company received a government subsidy of 14 million Yuan. By 2007, he joined Longcheer Holdings, a leading Chinese mobile handset design house as General Manager of International Business Unit. Since 2012 Jiang has been the CEO of Infinix Mobility.
Online smartphone and emerging markets:
Finding the right partners at the right time and place is also part of the smartphone success story. When Infinix launched the Infinix Zero last year, it made Infinix Zero the leader and best selling online smartphone in Africa.
Nigerian consumers loved the phone and bought 150,000 units. The phone made with gorilla glass and sporting an octa-core processor from Mediatek, a High Definition, HD screen and a 13 Mega Pixel camera with flash LED. The device brought innovation to the Nigerian market. The success in Nigeria was later extended to East-Africa, Middle East and South East Asia.
In November 2014, the smartphone manufacturer set Christmas mood with Infinix HOT. The device seems to match Nigerians taste of 5.0 inches screen, pocket friendly and colorful smartphone—yellow, red, white, black and pink—that reach 100 000 hands. The worldwide German statistics institute Gesellschaft für Konsumforschung showed that Infinix HOT raised the bar and surpassed brands like Samsung and Nokia in Q1 2015.