By Theodore Opara

The new Ford Ranger Wildtrak, the ultimate model in the Ford Ranger line-up, has made its global debut, ready to take on the world with a new array of smart technologies and an even bolder look for one of the world’s toughest and most capable trucks.

“The new Wildtrak takes the Ford Ranger to the next level with an aggressive exterior, a premium, sporty, interior, the latest Driver Assist Technologies and capabilities that ensure it’s up for any adventure,” said Trevor Worthington, vice president, Product Development, Ford Asia Pacific.

“Building on the bolder, smarter and more refined new Ranger, the new Wildtrak is a perfect fit for customers who want to combine genuine 4×4 capability with stand-out styling and premium features.”

To mark the Wildtrak clearly as the flagship of the Ranger lineup, designers worked to emphasize its tough, sophisticated design. Flanked by projector head lamps, the bold trapezoidal grille with strong outboard nostrils is finished in a dark, liquid metallic gray. The same accent color continues to the side mirrors, door handles, side air vents, bed rails and tail lamps for a dark, sporty appearance.

“The accent colors on the Wildtrak help to punch out the architecture of the fascia, and make what is already a very bold design even bolder – it’s instantly recognizable on the road,” said Dave Dewitt, exterior design manager for the Ranger Wildtrak. “The result is more sports-focused and purposeful, and a perfect companion for a weekend getaway with a surfboard, kayak or quad bike.”

As well as being more aggressively styled, the new Wildtrak features design elements that are both premium and functional. Rectangular fog lamps and a unique sports hoop emphasize the unique nature of Wildtrak and give it a more technical, refined appearance. Sitting high on exclusive machined 18-inch alloy wheels, and with bold Wildtrak graphics, the new design communicates a fearless sense of adventure. Even the Wildtrak’s signature orange color has been tweaked to help it stand out from the crowd.

“We wanted to push the Wildtrak’s orange further, to give it a fun, tough feeling,” said Dewitt. “We call it Pride Orange, not just because of our pride in the new Ranger, but also because it calls to mind a pride of lions – it conjures up the Wildtrak’s potential and adventurous spirit.”