By Princewill Ekwujuru

Chemical and Allied Products, CAP Plc, makers of Dulux brand of paint and the technological licensee of AkzoNobel has named ‘Copper Orange’ as the 2015 Colour of the Year. ‘Copper Orange’ was unveiled as the 2015 Colour of the Year in line with the AkzoNobel global tradition and the Dulux brand thought leadership positioning in the paint in Lagos.

The 2015 Dulux Colour of the Year- ‘Copper Orange’ is a sun burnt colour that is inviting, surprising, warm and adventurous. It captures the natural palette of the earth, human interaction and encourages experimenting because it has a depth that combines perfectly with other colours such as pinks, neutrals, whites and other orange hues, as well as metallic colors and wood tones

Delivering his keynote address at the event, the Group Managing Director, UAC of Nigeria Plc, Mr. Larry Ettah revealed that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life – colour. One of the outcomes of the Colour of the Year initiative is the elevation of the art of colour

beyond the mundane and prescribed usage and application of colour including the various icons and manifestations. He stated that the theme for the 2015 Dulux Colour of the Year – Explore, was strategically chosen to depict the mood for the colour which encourages everyone to explore everyday opportunities.

Ettah added that Copper Orange totally captures the everyday mood and the five trends that support it which are adventure, unseen spaces, him and her layering and friendly barter in tandem with the prediction of colour experts, based on research, that a warmer spectrum of reds and oranges is emerging, one that reflects a more positive global outlook.