For customers that want a smartphone that’s built for a communications centric experience, BlackBerry has introduced the new social BlackBerry® 9720 smartphone.

According to the company “The BlackBerry 9720 smartphone gives all the essentials of the BlackBerry smartphone experience to support a communications centric lifestyle. It’s perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, that want a richer experience and jump up in style and performance,” said Carlo Chiarello, Executive Vice President for Products at BlackBerry.

The new BlackBerry 9720 smartphone features a dedicated BBM key that makes it quick to access the globally popular mobile social network. It also includes BBM Voice, which lets users chat over Wi-Fi.  The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry® World™ storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.