Coca-Cola has kicked off its latest global campaign, Crazy for Good, in Nigeria.
This is coming as a sequel to its widely acclaimed campaign ‘A Billion Reasons to Believe in Africa,’ which focused on inspiring Africans to see the brighter side of Africa and take pride in the continent. However, the ‘Crazy for Good’ campaign goes a step further by seeking to turn that African pride into a movement of positive action.
The company, in a release by ‘Lara Obaremi, said the campaign seeks to inspire and celebrate individuals who spread happiness by performing random acts of kindness in their daily lives.
“ These people, who are considered “crazy” because they are kind to total strangers, form a movement of “A Billion Believers.
“This campaign is aimed at inspiring a new generation of kind-natured people who engage in random acts of kindness with optimism and expecting nothing in return. It also inspires us all to take actions that will positively affect others in our day to day lives”, the statement explained.