By Princewill Ekwujuru

The National Institute of Marketing of Nigeria (NIMN) has called on its professionals to make use of their knowledge to achieve real business growth by imbibing strong marketing culture that would help create value and translate into economic growth.

The President of the institute, Lugard Aimiuwu, said this at the just ended NIMN 2012 international summit, in Lagos, where he affirmed that when real business growth is achieved, it would create business opportunities and attract international community’s into the country.

Aimiuwu noted that this in turn will enhance productivity, create jobs and significantly improve citizen’s quality of life.

He however, submitted that for Nigeria to achieve real business growth in turbulent times and maintain its competitiveness in the global economy, there is need for national transformation.

According to him, what the country needed currently is for programmes and events that would catalyse the advancement of the country to be put in place.

He added that, “marketing profession is therefore, the logical partner in driving Nigeria’s strategic transformation.”

The Professor of Strategic & Entrepreneurial Management and Dean, Faculty of Business

Administration, University of Lagos, Professor B. E. A. Ogbojafor, while speaking on the theme, “Exploring and Managing Innovation for Business Growth,” described innovation as a major factor for economic growth and performance in the globalised economy.

According to him, it facilitates the creation of new technologies and products that help address global challenges.