Having successfully concluded the acquisition of the Williams Dark Ale Brand from Sona Systems Associates Business Management Limited (SSABML), Consolidated Breweries Plc has announced that the Williams Dark Ale brand will now be offered for sale to its customers.

According to a statement from the Managing Director, Mr. Nico Pinotsis, the “Williams Dark Ale will be an integral part of the Consolidated Breweries portfolio and will be offered to Customers as of October 1st, 2011.

Together with Turbo King, the Williams brand will strengthen Consolidated Breweries’  position in the Stout/Dark Ale segment of the Nigerian beer market and further confirm the leading position of Consolidated Breweries Plc in the economy segment”.

Stressing further on this, the General Manager – Commercial of the Company, Mr Ed Weggemans had this to say: “this development represents a great opportunity for Consolidated Breweries Plc’s business as the company is expected to take full advantage of the synergies offered by the access to the distribution network of the Williams brand for the existing brands in its portfolio.”

The Williams brand also stands to benefit positively in the stable of Consolidated Breweries Plc judging from the success of the Company’s existing brands and its mastery of how to manage successful brands in the value segment of the brewed products  market.

This latest acquisition further demonstrates the company’s commitment to its mission to produce and market high quality brands to the Nigerian consumer at affordable prices; as well as its consistent and firm belief in playing its role in the development of the Nigerian beverage market.