In a renewed market move aimed at further consolidating the Lucozade Sports brand, glaxosmithkline (GSK) Consumers have re-branded the Lucozade Sport orange and lemon variants of the leading sports drink to be at per with global standard. The re-branding which is both in content and packaging was made known at an experiential media parley which held last Sunday in Lagos

The re-branding is both in packaging and content. The two variants both contain three ingredients: water, electrolytes and carbohydrates. Lucozade Sport, an isotonic drink, we gathered is of the same concentration with body fluid making for easy absorption into the human system and keep the consumers going and faster when they are involved in any prolonged sporting activity.

The Lucozade Sport variants we gathered, are now of global standard quality and ensures that consumers of the brand in the country enjoy the same high quality drink enjoyed by consumers of the drink anywhere in the world.Explaining the rationale behind the re-launch, Kunle Faloye, Brand Manager, Lucozade Sport noted that one of the reasons behind the rebranding exercise was to migrate from the old to the new packaging and align with the GSK Global standard.

He added that the Lucozade Sport variants now in the Nigerian market are the same both in quality and packaging, as the one that is associated with the English Premier League.

Speaking further, Faloye explained that “Lucozade Sport contains three essential ingredients namely water, electrolyte and carbohydrates. It is an isotonic drink that helps you maintain activity by boosting your intake of carbohydrates thus fueling your muscles. Of course we all know that carbohydrates is the body’s preferred source of energy during sports and are stored in the body within the muscles and liver as glycogen,” he reiterated.

The re-launch exercise was followed by a mini tournament which held at Fun Turf, Lekki Phase 1 Lagos; between three teams: GSK Team, Connect Marketing Team and Sports Writers Association of Nigeria (SWAN) Team. The SWAN Team carried the day after the round robbing matches between the three teams.