By Daniel Alfred & Christopher Njoku
The Rector, Times Journalism Institute, an arm of the Daily Times of Nigeria,  Mr Ndubuisi Ugbede has urged the management of the school to  paddle the newly admitted students to enable their  success in the journalism profession as he also advised the students to go about their studies with seriousness in order to enable them go through the school and not the other way round.

Ugbede said this last week during the schools 45th student union governments (SUG) week, held at the school premises in Lagos, with the theme “The role of journalists in sustaining democracy”.

In the course of the event, the one time Sunday Times Editor and a senior lecturer in the institute, Mr Dele Odebiyi, described culture is a reflection of the totality of the personality of the people, it talks about the way we behave, our mode of dressing is part of our culture, how we think, our reactions when thins happen.

Above all is the language of the people, you get to know where a person is essentially from the language the person speaks, Nigeria as a country have about 353 languages so therefore Nigeria those not have just one culture. we have the Igbo, Yoruba, Hausa, Ibibio’s and the rest of them, we have things that reflect the cultural ability, if you link it to what is called democracy in this country, then the theme of this week should be journalists and our democracy” Odebiyi said.

He also noted that, culture concerns all of us. Therefore, we should  look into other peopes culture just as we do to ours.

Furthermore, Nigeria is a country where we have about 353 languages, it is very difficult to define such a country as having only one culture as it is important and paramount to those who posses them.

According to him, the average Nigerian child has neglected his/her culture by inviting the English man’s way of life.

Where is the culture of story telling in our lives today, the traditional education in Yoruba land, the first contact that the child makes in content of the culture is through story telling and I know that every culture has the element of story telling. Through story telling, we are able to impact cultural imperative to the younger ones.”

“In the past when we practice so much of our culture, if someone wants to sell bananas, along the road were people walk through, all they do was to bring lives of bananas, spread them at the junction, put three four bananas as the case may be, how they want to sell them together as a bunch, and put’s one kobo on the leave, the intention is, any body who wanted to buy some will see that one kobo as the mark of how much each bunch is sold for, even when the seller is not around, people drop one kobo for one bunch of banana they pick, at the end of the day, may be about 6:pm the owner of the bananas comes back, he still gets back to find the complete amount of the bananas which he left for sale, and also the one kobo he kept as the price tag for the bananas. People never thought of stealing, but tody, it’s the other way round” he said.

The event eventually came to an end with a pageantry display which emerged the new campus queen of the institute. The new queen Miss Rebecca did not fail to expressed her excitement stating how overwhelmed she felt,  haven emerged the winner of the  2010 campus pageantry.

“I feel so happy, and will continue from where the past queen stopped, I will bring out by best and with the aid of other students and executives of the school to make Times Journalism Institute great academic environ for the students.” She said.


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