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MTV endorses Mo’cheddah

Just few weeks after releasing her first video “If you want me”, and few months before dropping her debut album “Franchise Celebrity”, MTV Networks Africa has announced  Mo’cheddah, the first Nigerian artist to benefit from MTV base’s new initiative.

Tagged “Brand New”, the new initiative is designed to promote promising and emerging artistes across the African continent.


“Nigeria has produced so many exciting artistes and we are thrilled that a talented newcomer like Mo’Cheddah will be the first Nigerian artiste to benefit from Brand: New,” Alex Okosi Senior Vice President and Managing Director, MTV Networks Africa says.

Born Modupe Oreoluwa Oyeyemi, upon her emergence in the Nigerian Music scene in 2009, Mo’cheddah was immediately penciled down as one of the acts to watch out for, and even though it looks like things are going fast for the new comer, there is no doubt that MTV is of the notion that she has paid her dues.

“MTV handpicked Mo’Cheddah to debut the Brand: New initiative after the buzz surrounding her solo single.  Mo’Cheddah first came to the attention of MTV base when she featured on three videos by a Knighthouse including “Purple”, “The Finest” and “Capital Drama” an MTV spokesperson said this week.

The accolade comes after a fantastic year for the gifted hip hop princess. “If You Want Me” is getting amazing airplay on Nigerian TV and radio.  In 2009, she came second at the Hennessy Artistry 2009 concert tour and in 2010 she will be the youngest female artiste to feature in the upcoming Girl Power Tour.


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