Just few weeks after releasing her first video â€œIf you want meâ€, and few months before dropping her debut album â€œFranchise Celebrityâ€, MTV Networks Africa has announcedÂ Moâ€™cheddah, the first Nigerian artist to benefit from MTV baseâ€™s new initiative.
Tagged â€œBrand Newâ€, the new initiative is designed to promote promising and emerging artistes across the African continent.
â€œNigeria has produced so many exciting artistes and we are thrilled that a talented newcomer like Moâ€™Cheddah will be the first Nigerian artiste to benefit from Brand: New,â€ Alex Okosi Senior Vice President and Managing Director, MTV Networks Africa says.
Born Modupe Oreoluwa Oyeyemi, upon her emergence in the Nigerian Music scene in 2009, Moâ€™cheddah was immediately penciled down as one of the acts to watch out for, and even though it looks like things are going fast for the new comer, there is no doubt that MTV is of the notion that she has paid her dues.
â€œMTV handpicked Moâ€™Cheddah to debut the Brand: New initiative after the buzz surrounding her solo single.Â Moâ€™Cheddah first came to the attention of MTV base when she featured on three videos by a Knighthouse including â€œPurpleâ€, â€œThe Finestâ€ and â€œCapital Dramaâ€ an MTV spokesperson said this week.
The accolade comes after a fantastic year for the gifted hip hop princess. â€œIf You Want Meâ€ is getting amazing airplay on Nigerian TV and radio.Â In 2009, she came second at the Hennessy Artistry 2009 concert tour and in 2010 she will be the youngest female artiste to feature in the upcoming Girl Power Tour.