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BON/OSMI organise compliance workshop for broadcasters

The free-to-air terrestrial TV broadcast rights owner for the Nigeria territory for the FIFA 2010 World Cup, Broadcasting Organisation of Nigeria (BON) and Optima Sports Management International (OSMI), is organising a two-day workshop for participating Radio and Television broadcast stations on compliance for the coming tournament holding in South Africa.

The event which will bring all BON members together to harmonise production and transmission related issues for the World Cup will hold at the Protea Hotel Leadway in Maryland, Lagos, from the 12th to the 13th of May 2010.

The production workshop, the second in the series, is put together to afford member broadcasting stations opportunities to discuss FIFA’s broadcast compliance and transmission guidelines for the pan-African broadcast project; the selection of production crew, presenters and production studio time among others.

Speaking on the importance of the workshop, the BON Chairman, Alhaji Abubakar Jijiwa, stated that such a forum is necessary to ensure successful transmission of the 2010 World Cup to the teeming Nigerian populace.

“We are bringing together the technical crew and our seasoned Sports Editors from member broadcast stations to make adequate preparations for a successful joint transmission”, he said.
Commenting on the second phase of the workshop, the Managing Director of Optima Sports International, Mr. Rotimi Pedro disclosed that this second workshop will allow all the committed broadcast partners participating in the broadcasting of the matches opportunity to finalize earlier proposals and fine tune all broadcast techniques and compliance in accordance with laid down FIFA guidelines.
Alhaji Jijiwa also described the free_to_air rights awarded to the consortium as a ground breaking deal which integrates and unites Nigerian broadcasters under the umbrella of BON for one goal which is to have the best coverage of the 2010 FIFA World Cup tournament in South Africa.
Following the highly successful coverage of the Germany 2006 World Cup offered by OSMI, FIFA has again selected BON and OSMI to transmit the 64 matches at the tournament live from South Africa based on its capacity to reach the largest possible audience as well as its commitment to support FIFA’s institutional campaigns and broadcast programmes tailored for Nigeria.
OSMI is an experienced sports marketing outfit, which has successfully managed television rights in Nigeria for FIFA_organised events since 2003.


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