The Minister of Information and Communication, Prof. Dora Akunyili, weekend challenged advertising regulators and practitioners in the country to initiate fresh policies aimed at consumer protection against commercial abuse.
She made this call in Lagos while addressing stakeholders in the advertising industry at the 2010 Advertising Stakeholders Forum, organised by the Advertising Practitioners Council of Nigeria (APCON), titled: Advertising in Nigeria is Under-regulated; True or False?, where she said, â€œlaws and institutions that that protect consumers interests are not strong and effective enough.
The spate of spurious marketing promotions with outlandish gifts which are sometimes never given as promised illustrates the disdain with which the Nigerian consumer is treated.
â€œTo enthrone the consumer as king and to treat him with respect and diginity ought to be the underlying principles of our business and professional practice. I challenge advertising stakeholders to cultivate the spirit of responsibility and to respect and protect the welfare and sensibilities of the consumer in all their marketing and communications endeavours.â€
She however, assured APCON of the federal governmentâ€™s continued support of its laudable reghulatory initiatives and in enforcing the policies that may arise from the forum.
â€œI believe that our efforts at revamping the Nigerian economy and repositioning the Nigerian brand will succeed better if we are able to realise a vibrant, competitive and socially responsible marketing communications environment.â€