By Ebun Babalola
Hennessy, the best selling Cognac in the world, has commenced its third annualÂ edition of the acclaimed Hennessy Artistry series, in Nigeria. The global art of mixing arrives with a series of live-music concerts featuring a thrilling cocktail ofÂ some of the cityâ€™s fastest rising urban-music artistes.
This year Hennessy is teaming up with five of the hottest music producers on the entertainment scene, including Cobhams, Jesse Jagz. Knighthouse, Dokta Frabz and Mr. Daz. Each producer has selected an artiste from his repertoire with the potential to be â€˜the next big thingâ€™, and all 5 artistes will battle it out on the Hennessy Artistry stage four times in September before the Grand Finale at the end of the month. The artistes are BezÂ (for Cobhams), Ice Prince (for Jesse Jagz), Moâ€™CheddahÂ (for Knighthouse), Jimmy Flames (for Dr. Frabz) and Blaise (for Mr. Daz).
The shows willÂ involve an exciting eclectic mix of soul, hip-hop and R&B, and will begin at Saipan, followed by Volar, Q Club hand Nu Grotto. These shows are the pre-cursors to an exclusive Grand Finale scheduled to hold on September 25, at The Oriental Hotel, Lagos.
The Grand Finale, a night of spectacular entertainment as leant will feature the renowned hip-hop artiste M.I taking to the Hennessy Artistry stage as the head-liner and chief host for the night.
M.I. will then join Hennessy and the whoâ€™s who of the Nigerian entertainment industry in declaring one of the 5 artistes listed above as the winner of Hennessy Artistry 2009.
The Nigerian arm of Hennessy Artistry is partÂ ofÂ Hennessyâ€™s global urban music initiative which has brought musical stars such as Kanye West, Ne-Yo, Wyclef Jean, LL Cool J, Ashanti, Fabolous, Leona Lewis and a host of other award-winning musicians around the world to the Hennessy stage. Later this year, hip-hop impresario Common, will headline the ultimate Hennessy Artistry Halo Finale alongside The Roots in New York.
GDN Nigeria Limited is the exclusive agent for the Moet Hennessy portfolio of products in Nigeria.
Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, V.S.O.P, X.O, Paradis, Richard Hennessy and Ellipse. Visit www.hennessy.com.ng for more information about Hennessy and Hennessy Artistry.