By Lolade Sowoolu
Last Tuesday at the Apa Suites of the Eko Hotel & Suites, Victoria Island, Lagos, plans for this yearâ€™s edition of theÂ Nigerian Music Video Award (NMVA) were set in motion.
At a well attended media conference hosted by the coordinator of the event and CEO of Callivision Network, Mr Cally Ikpe, and partners, 24 categories were named to be celebrated at this yearâ€™s edition as against last yearâ€™s 23 categories while November 1 was revealed as D-day for the event. The newly introduced award category is the â€˜Best New Videoâ€™ award.
In his speech, Cally Ikpe announced â€˜Music Edifiesâ€™ as theme of this yearâ€™s awards â€œin furtherance of our aim to help check the celebration of obscenity, fraud and other such vices in our songs and videosâ€, he said.
â€œTo this endâ€, he continued, â€œall videos with corrupt themes will be discountenanced, a consistent policy we have held from the onset. with regards to all videos banned by the Nigerian Broadcast Commission (NBC) we have no intentions of going contrary.â€
Only two weeks ago at the Lagos held Soundcity Music Video Awards, banned videos in the likes of â€˜Enter The Placeâ€™ by 2Face ft. Sound Sultan, â€˜Suddenlyâ€™ by Dâ€™banj and â€˜Shayoâ€™ by Bigiano were celebrated with the first and last videos receiving two awards each. It is worthy of note also that the NMVAâ€™s stand is shared by the Ayo Animasaun annually-held Hip Hop World Awards (HHWA) who refused to consider videos and songs with lyrical and or visual obscenities.
Without unveiling partners other than the traditional supporters including Patrick Doyleâ€™s PeeDee-Media, Phillip Trimnel Production, Edi Lawaniâ€™s Showbiz Network Services and a lot of media partners including Silverbird Group and Daar Communication, coverage for the main event will be open to as many as would be accredited.
The media conference signalled the commencement of submission of entries for this yearâ€™s music video awards ceremony, the third since inception in 2007.