By Princewill Ekwujuru
AdvertisingÂ Practitioners Council of Nigeria (APCON) has advised Advertising Practitioners toÂ adhere to the ethics of the advertising profession by a conscious compliance with the laws, rules and regulations of the practice.
This adviseÂ dominated discussions at theÂ advertising stakeholdersâ€™ forum recently inÂ Nnewi, Anambra State, in a seminar organized byÂ APCON, with the theme â€œHow to Advertise for Profit and Business Growth,â€ advertisers and practitioners were enjoined to operate in accordance with the provisions of the code of advertising practice and to ensure that all advertisements are legal, truthful, honest, decent and socially responsible.
Presenting a paper titled â€œAdvertising Regulations: what the Advertiser, and the practitioner must know and observe,â€ Alhaji Garba Bello Kankarofi, APCON Registra, told the participants that â€œthe rules and regulations of advertising â€˜are designed to ensure that your engagement in advertising is not only rewarding to you and your business but also that the society in which you conduct your business does not suffer on account of the manner in which you utilize advertising,â€
He noted that advertising regulation seeks to:Â Protect the consumer and the larger society against the potential harmful effects of advertising; ensure that marketers do not abuse their freedom of commercial speech in their quest for profit, ensure that businesses compete fairly thereby sustaining the operation of a free market economy and act as safeguard of the integrity of advertising communication and secure public acceptance, confidence and respect for the advertising profession.