Vanguard Money Digest

How small businesses can adopt modern strategies, survive Nigerian market

How small businesses can adopt modern strategies, survive Nigerian market

In today's fast-paced business world, technology is changing the game for many businesses, and this is especially true for how businesses market and sell their products. Adapting to these changes is no longer a choice; it's a must for business survival and those who don't keep up are in danger of falling behind.
Visible Articles 5 10 15
Measuring Brand Awareness

Measuring Brand Awareness

By Uju Obuekwe In our previous discussion, we dealt with how to create a strong brand; how to identify the brand values and your value proposition. Before we delve into measuring brand awareness, let’s look at how to communicate your brand internally to your employees. Your brand promise and brand values which are the guiding […]

Marketing for a professional services company

Marketing for a professional services company

By Uju Obuekwe A professional services company refers to businesses or services in professions such as architects, accountants, consultants, engineers, lawyers – some of whom are not allowed to advertise their services, yet they need a steady flow of clients to thrive. They are so-called because they apply their specialist knowledge to create solutions to […]

INSECURITY, PANDEMIC: The role of Insurance

INSECURITY, PANDEMIC: The role of Insurance

By Adebisis Ikuomola The global pandemic has left in its wake untold pains and damage to all facets of our humanity. Most of the worst-hit countries are faced with the challenges of breakdown in health infrastructure and shortage of health personnel in the midst of a dwindling economic outlook. It is noteworthy that the country […]

The Nigerian Pension Industry – A journey with definite destination (2)

The Nigerian Pension Industry – A journey with definite destination (2)

By Godwin Onoro, Pension Expert In the last publication, a clear path for this awesome and beneficial journey was provided. Being a journey, it is natural that participants would commence theirs at different times. Whilst some participants would have arrived, the retirees and the deceased in this instance, the journey continues for those who are […]

Futureview’s Mutual Funds as Risk Aversion

Futureview’s Mutual Funds as Risk Aversion

By Sola Oni The  NGX has been operating in an atmosphere of currency devaluation, scarcity of forex, stagflation, and recurring insecurity among others. It, therefore, does not require a crystal ball to predict that the NGX will end the first half of the year in red. But against the background of the inclement operating environment, […]

Recent trends in Mutual Funds in Nigeria

Recent trends in Mutual Funds in Nigeria

By Lilian Olubi, CEO, EFG Hermes Nigeria We have written quite a bit about mutual funds in the past, as a viable product option, especially for retail investors. They are essentially collective investments professionally managed on behalf of various investors from whom money is pooled and which offer diversification at reduced costs as a key […]

Climbing the wealth mountain

Climbing the wealth mountain

By Grace Agada Wealth and climbing to the top of the wealth mountain is free and open to anyone who want to climb. Yet, wealth is not cheap. To get the wealth of your dreams you have to climb up to get it. This means that there is a price to be paid for wealth, which is climbing […]

Periscoping brand loyalty and stakeholder engagement

Periscoping brand loyalty and stakeholder engagement

By Sola Oni Financial market regulators, operators and quoted companies have faced the reality that the New Normal thrives on digital mode of doing business. It has also provided customers an instant opportunity to switch their brand loyalty at the click on button. But meanwhile, all brands need customer loyalty. This is to sustain customer […]

Commodities and Futures Trading as survival Option

Commodities and Futures Trading as survival Option

There is no argument that Covid-19 pandemic has altered ways of doing things at domestic and official level. Companies globally, have been exposed to higher risks and investors are more likely to hedge risk than in a normal period. This probably explains why investment in commodities trading  becomes more expedient.