Coca-Cola, has unveiled what it calls  ‘Mystery Shopper’, where  a mystery shopper’ goes around town rewarding consumers of Coca-cola with an instant N50, 000 cheques for their loyalty to the brand.

The activation of the platform which few days ago is said to have  already produced more than fifty (50) instant winners and it is continuing on a daily basis.

A company source,  said because of the “uniqueness and surprise element of the activation, Coca-Cola, as a socially responsible corporate citizen is always interested in ensuring that its consumers are engaged and rewarded regularly, either through open campaigns or unique platforms like ‘Mystery Shopping.’. On each day, ‘Mystery Shoppers’ go out and randomly reward consumers in various areas of the city after engaging them in fruitful discussion on why they prefer the Coca-Cola brand of soft drinks which would be followed by the handsome reward.
Ayodeji Kehinde Awe, a United Kingdom based Nigerian who is on holiday in Lagos was the first to win the N50, 000 reward at the upscale Javnick Restaurant on Victoria Island. A befuddled Ayodeji said.

“Initially, I thought it must be a prank, you know with all the talk about 419 one had to be cautious. But the gentleman looked refined, cultured and well groomed, so I had to pay attention to him. This sounds too good to be true – I will not stop drinking Coca Cola and I will encourage them to continue being great.”

Awe who said he had never won anything in his life praised Coca-Cola when he was told that the mystery shopper is around the city of Lagos rewarding ‘Lagosians’ who are found drinking Coke at restaurants and fast food chains. “I thought the gentleman wanted to sell something to me and I said hey, let me finish eating, but the reward was really unbelievable. For a while, I thought I was living in Mars.”
He stressed that the whole idea of the mystery shopper is great and a good initiative that is worth emulating. “Whenever I am thirsty, you don’t have to ask me what I will be drinking, I will continue drinking Coke even when I get back to my base in the UK in August.”

Olawale Oyedele, a Mechanical Engineer and father of four who is presently into private engineering practice also won N50, 000 at the Defence Car Park restaurant in Marina . “I was a bit taken aback;” Oyedele said after receiving his cheque, “I looked at the man wondering if he was Ok.

But he looked too well dressed to be playing jokes, so I washed my hands, opened the envelop he gave me and to my greatest surprise I saw a cheque of N50, 000 and a letter authorising me to cash the cheque at the bank. He then told me it’s courtesy of Coca-Cola.”