By Kingsley Adegboye

Knightstone Properties Limited (formerly known as Adaksa Nigeria Ltd), will officially unveil its new brand identity and brand Ambassador this Wednesday in Lagos at the event is expected to attract leading stakeholders, entrepreneurs and investors in the nation’s property landscape.

According to a statement signed by Miss Menzi Iwedi, Branding and Communications Executive, Knightstone Properties Limited, “The evolution and rebranding process from Adaksa Nigeria Limited to Knightstone Properties Limited, is a culmination of the totality of experiences garnered by the company in 12 years of operations in the Nigeria’s property market.

Miss lwedi added that “It is also an expedient and strategic move to reposition the company’s products and services, in line with fresh challenges in the nation’s dynamic property market.

According to her, the company’s logo has been given a fresh appeal to reflect the creativity and dynamism in Nigeria’s property market, while the name change represents Nobility (Knight) and Bedrock (Stone).

“It also represents a strategic reawakening to the company’s present strengths and determination to play stronger and more dynamic roles in the market in the near future. We are indeed proud to unveil this new corporate identity as part of the ongoing evolution of our company’s brand. As a business, we have grown tremendously in 12 years and we felt this kind of brighter presentation of our logo underscores our transformation process, just as our new unique products effectively state our resolve to continue to play big in the industry”, Iwedi explained.

The event will feature a lecture on the theme “Private Sector: Bridging the Housing Deficit Gap in Nigeria” to be delivered by Mr. Dele Martins, Group Managing Director, HFP Limited. Another highlight of the event will be the unveiling of the Company’s Brand Ambassador whose face would adorn diverse promotional platforms for the company’s various product offerings.