At a recently concluded Global Marketing Week 2015 in Marrakech, Morocco, organised by World Federation of Advertisers and co-hosted by the Moroccan Association of Advertisers, GAM. Advertisers Association of Nigeria, ADVAN alongside other trade associations in Africa released new research into the state of marketing expertise and opportunity.

President of ADVAN, Kola Oyeyemi, Executive Member, Kachi Onubogu and Executive Secretary, Ediri Ose-Ediale led ADVAN to the global marketers’ conference.

According to Oyeyemi, the new document which seeks to unravel Africa’s marketing challenge was in co-operation with Millward Brown and national advertiser associations in Cameroon (CMA), Kenya (MSK), Morocco (GAM), Nigeria (ADVAN), South Africa (MASA) and Zimbabwe (MAZ).

integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members globally have identified in the most-recent survey of marketer priorities, where integrated activity planning and digital marketing are the top priorities.

Oyeyemi, on the importance of the conference to the Nigerian market said “It was a week  of knowledge, new experiences and new insights into the marketing profession especially as it affects measurement of  effectiveness in marketing”

“It was quite insightful to learn from other markets the challenges and proven solutions to key marketing issues, these results are also applicable and automatable for Nigeria. We are back with fresh information to ensure best practice marketing in Nigeria,” ADVAN president said.