In an attempt to further increase the new generation of children with good oral hygiene and nutrition awareness culture, GlaxoSmithKline (GSK) Consumer Nigeria Plc, manufacturers of Macleans Milk Teeth and Scott’s Cod-Liver Multivitamin have set a pace in he last one year with its oral health care campaign among children through its ‘Mum and Me’ school activation.

Cross section of pupils of Noble House School, Maryland, Ikeja, at the Macleans Milk Teeth & SCOTT Mum & Me School Activation

Macleans Milk Teeth, the premium toothpaste from GSK, specially formulated for children between ages of 1-6 years old has reached out to thousands of children and mothers with the message on the importance of proper oral health care among.

According to the Head of Marketing, GSK Consumer Nigeria Plc, Mr. Winston Ailemoh, ‘the Mum and Me school activation is an important initiative focused at teaching kids about health in an atmosphere of fun for kids, mums, care-givers and teachers’.

‘This year, Macleans Milk Teeth toothpaste’s and Scott’s Emulsion’s aim is to reach over 1 million children to demonstrate and educate the kids and their care givers’.

‘Our ultimate aim in this year’s Mum and Me school activation is to raise a new generation of children with good oral hygiene and health awareness culture. We believe there is a need to ingrain this habit in young Nigerians from the early stages of their lives.’

‘In 2013, through the Mum and Me school activation initiative reached over 321,800children in about 2,677 schools in 3 major Nigerian cities; Lagos, Port Harcourt and Abuja.’

He went further to add “As a way of catering to children general wellbeing and overall growth, we have also introduced Scott’s Orange Flavoured Cod-Liver Mulitivitamin to this year’s school activation.

The premium product is a delicious orange flavoured emulsion rich in natural sources of Omega-3, vitamin A and D, calcium which is required for their body and daily vitality”.

Scott’s Emulsion helps build up the body’s natural resistance to infections, colds & Flu whilst also developing strong bones and teeth. Scott’s Emulsion also helps promote healthy growth, mental development and strong immunity in growing children, keeping them healthy and active, Boma Tai-Osagbemi, Assistance BrandManager, Scott’s ’added.