BY SIMON   EBEGBULEM

BENIN—THE Head, Standard Organization of Nigeria, SON, in Edo and Delta states, Mr. Ojo Akogun, yesterday, said efforts being made to build the economy of the nation would be a mirage if Nigerians failed to embrace quality and shun substandard products.

Akogun, who stated this in Benin City, Edo State, during the presentation of certificate to the Managing Director of Josama Engineering Company Ltd, Joseph Iyere, said the management of SON, led by Dr J. Odumodu, had made frantic efforts to reduce substandard products to at least 30 per cent, adding that the campaign against fake products was to ensure that Nigerian products were accepted globally.

He emphasized that the only way of gaining sustainable competitive advantage in the market place was by offering good quality products that are produced in line with quality procedures as enshrined in the Nigerian Industrial Standards.

He said: “It is therefore imperative for all stakeholders, especially those in manufacturing sectors, to ensure total compliance with the SON road map to zero tolerance of substandard products.”