By Tony Nwankwo

Forever Living     Products, FLP, is now poised to dominate the health, beauty and wellness products market in Nigeria and Benin Republic. To do this, the company is embarking on rigorous training programmes for its distributors.  Speaking in Lagos, recently, company managing director and chief executive officer, Mr. Cornelius Tay, said the training was intended to educate distributors on the desirability and affordability of the products.

Tay, said the company’s showing at this year’s World and African Invitational Rally in Johannesburg, South Africa, where its contingent of 600 distributors emerged 1st, 2nd  and 5th positions at the topmost five in Africa, was a testimony that the sky was the limit for dedicated and hardworking distributors of the products in Nigeria and Benin Republic, respectively.

According to Tay, “Participants at the rally received inspirational messages from the founder and chairman of Forever Living Products Worldwide, Rex Maughan, and listened to talks by experienced and world renowned marketers on new theories and innovations for marketing the products”.

He said FLP marketing had revealed that otherwise dependent people, men and women, ordinary folks could enhance their fortunes by simply marketing the products and earning commissions.  He said: “The Forever brand is not marketed off-the-shelf, rather the products, derived from researched nature-based sources, are only available through registered independent distributors nationwide”, adding, “the company dedicates itself to seeking out nature’s best sources of health and beauty and offering them to the world”.

He said that aside in-depth training by experts and resource persons, incentives, such as overseas travels, handsome commissions, profit sharing and even car bonuses, are available to distributors who are regularly counseled on how to improve their strategies and enhance their income.

According to him, FLP lays emphasis on the empowerment of its distributors.  “That is the new marketing style that FLP Nigeria has introduced, and this has resulted in ensuring that Nigeria maintained the second largest market position in Africa”, he revealed.

His words: “FLP has products for healthy people and those who seek to enhance their health. Forever Kids, for example, is a perfect example of how to start the children right on a natural chemical_free multi_vitamin products, it is a very successful product and targeted towards children. There are other household products for burns, rashes, lacerations and cuts, which, every housewife must have in the home”, the FLP CEO explained.
An Onitsha-based  distributor, Mrs. Ngozi Orjiakor, said she left corporate employment to take her destiny in her own hands. “I wanted to do the business part_time, but after three months, I was amazed at what my returns became.  I talked to my family and decided to do the business full_time and I have no regrets whatsoever”, she said.