Ibadan-based wellness brand, Cupidsparadise Spa, has urged Nigerians to be intentional about self-care, saying it is essential for healthy living, emotional balance and an improved quality of life.

The founder of the firm, Love Ohotu, said while mental health, stress management, and preventive wellness received limited attention in the past, increasing workplace pressures and changing lifestyles are creating greater demand for wellness services that support both physical and emotional well-being.

Ohotu, in a statement, said the growing focus on self-care, emotional wellness, and holistic living reflects increasing awareness that personal well-being is an essential component of productivity, family life and overall societal development.

The statement reads: “In recent years, Nigeria’s hospitality sector has experienced significant growth, with hotels, resorts, restaurants, and wellness centers competing to deliver memorable customer experiences. Yet amid this evolution, one Ibadan-based wellness brand is redefining what luxury, relaxation, and customer-centered hospitality mean in the Nigerian market.

“Cupidsparadise Spa, located in Jericho Extension, Ibadan, is rapidly emerging as one of the country’s most innovative wellness destinations, combining therapeutic expertise, personalized care, digital technology, and hospitality excellence to create a new standard for self-care and wellness experiences.

“The company is also contributing to a broader cultural shift around wellness in Nigeria. For many years, discussions around mental health, stress management, and preventive wellness received limited attention. However, increasing workplace pressures and changing lifestyles have created a growing demand for wellness services that support both physical and emotional health.

“Cupidsparadise Spa is helping to address this need through wellness advocacy, educational initiatives, and community engagement efforts aimed at promoting healthier lifestyles. The company’s focus on self-care, emotional wellness, and holistic living reflects a growing awareness that personal well-being is an essential component of productivity, family life, and overall societal development.

“The spa is also positioning itself as a strategic partner to hotels, travel agencies, event organisers, real estate developers, and corporate organizations. By integrating wellness services into hospitality and lifestyle offerings, the company is creating opportunities for collaboration that benefit both businesses and consumers.

“Such partnerships have the potential to strengthen Nigeria’s tourism and hospitality sectors by providing visitors and residents with premium wellness experiences that enhance overall guest satisfaction. As Nigeria’s wellness economy continues to mature, businesses that prioritize innovation, personalisation and exceptional service will likely shape the future of the industry.”