By Efe Onodjae 

Music marketer Anointing David, in collaboration with 360peters, has launched a digital music promotion company, Elitetribee, with a focus on leveraging TikTok as a tool for music discovery and audience growth.

Elitetribee is positioned as a music marketing firm specialising in TikTok sound promotion and campaign strategies aimed at helping artistes gain visibility on the platform. The company adopts creator-driven approaches designed to encourage organic engagement and wider reach.

According to information made available, Elitetribee has, within its first year of operation, worked with over 200 artistes and supported more than 30 songs that achieved organic traction on TikTok.

Some of the sounds that have gained notable adoption through Elitetribee’s campaigns include “Us” by Swayvee, “Melanin” by Nello Mxl, and “Forever” by CKay. The firm also recorded early momentum in January with “Shina Rampe” by Oshamo, which saw traction within the first week of the year.

Speaking on the initiative, Anointing David said the company was established to address challenges faced by artistes in reaching wider audiences despite having quality music. He noted that Elitetribee focuses on structured, data-informed strategies aligned with current digital culture trends.

The firm’s campaign model reportedly centres on creator participation, sound placement, and trend development, enabling natural content spread across TikTok rather than forced virality.

Looking ahead, Elitetribee disclosed plans to expand its creator network and support more artistes in breaking new songs by 2026, with an emphasis on amplifying African music through short-form digital content.

Elitetribee is expected to operate within Nigeria’s growing digital music ecosystem as TikTok continues to influence music promotion and consumption patterns.