By Efe Onodjae

Nigerian Breweries Plc has commenced its end-of-year entertainment campaign, flagging off a series of concerts and cultural activities targeted at young audiences across the country.

The initiative, themed “Clock The Vibe,” began with a Homecoming Party in Lagos, setting the tone for a month filled with music, nightlife and youth-focused engagements.

The campaign will feature at several major December events, including the ongoing Detty December Fest in Lagos. It will also be present at Davido’s 5-Alive Nationwide Tour scheduled for December 14 at Eagle Square, Abuja.

Later in the month, activities will extend to Flytime Fest 2025, holding from December 22 to 25 at the Eko Convention Centre, where top Afrobeats acts such as Olamide, Davido, Asake and Flavour are expected to perform.

A senior official of Nigerian Breweries, Onyebuchi Allanah, said the company aims to connect with young Nigerians through innovative and immersive entertainment offerings throughout the festive season.

According to Allanah, the campaign is designed to highlight the cultural energy of December while engaging audiences through music, lifestyle events and shared experiences.

The initiative is expected to run throughout the holiday period, with organisers projecting strong turnout across scheduled venues.