By Isreal Adegboye

Adetola Durojaiye, a product marketing specialist and ecosystem growth leader, was honored with the Outstanding Contribution to Business Development in Tech at the 2022 Business Excellence Awards (BEXA).

The award ceremony, which was held in Lagos, recognizes Durojaiye’s remarkable achievements in leveraging strategic marketing to drive growth within the tech industry. His leadership in developing scalable product strategies and fostering community-driven growth has positioned him as a key figure in the African tech ecosystem.

Adetola’s work spans multiple sectors, from fintech to Web3 and HR tech, where he has played a pivotal role in scaling user adoption and driving business impact. As the head of marketing at Propel, he has led strategies to support over 250 tech communities across 24 countries, helping thousands of African tech professionals with access to work opportunities, financial resources, and professional development.

Commenting on the recognition he received, Adetola said, “This award means a lot because it highlights the importance of strategic thinking in tech business development. I’m passionate about making products that are functional and meaningful to the people who use them, and it is rewarding to see that approach recognized. I dedicate this to the amazing teams and communities that make the work worthwhile.”

Felix Nnuji, Event Director/Advisory Board Member of Beta MEDIA Group, organizers of BEXA, commended Adetola’s impact, saying, “Adetola Durojaiye’s approach to business development sets a standard for how tech products can be scaled thoughtfully and sustainably. His dedication to building user trust and creating clear, impactful strategies has made a significant difference in the industry. We are proud to honor him with this award.”

The Business Excellence Awards (BEXA) celebrate innovation, leadership, and impact across various industries. This year’s event brought together industry leaders, innovators, and professionals who are making substantial contributions to business growth and success.