Adeyemi Adesola, a digital marketing expert and the founder of Bizlift Consulting has averred that most business owners don’t take their personal brands seriously.

Adesola who is popularly known as “BizLift” on Instagram said:”One major error businesses make is not to be intentional about marketing. They believe they should market only when they want sales. Marketing must remain consistent, it’s the life-wire of any business. Most business owners don’t take their personal brands important. It’s important for people to like and Trust you before they buy from you. You are your own influencer before any other person”.

Shedding light on the services Bizlift Consulting renders, he noted:”At Bizlift consulting we run ad campaigns for businesses and organisations. We train business owners on how to use Facebook and Instagram ads improve their visibility and sales. We also sell digital products that helps improve ad results. I currently manage the business. I head the advertising team and majorly run ads and create contents for the social media platform”.

Going down memory lane ,Adesola who started his journey as a social media marketer while still in his final year at Ekiti State University where he obtained a Bachelor of Science degree in Chemistry, said:”It all started in my final year studying Chemistry. I somehow knew I was going to do business and not anything chemistry related. I got introduced to a multilevel marketing business and I was taught how to use Facebook ads to drive sales for it. I mastered this so much I was teaching other colleagues in the business how to get result using my method. This increased my interest in social media marketing and got me studying it further”.

The visionary entrepreneur who has been in adding value in the business sector also urged young Nigerians to keep adding value wherever they find themselves.

“My advice would be to never stop going for what you want. Keep working and giving it your best because everyone is actually watching. I like to always give this example that Even when no one is liking your post, they are viewing it”.