Princewill Ekwujuru
The Nigerian Out-of-Home (OOH) advertising industry has witnessed a new change with the introduction of the pod taxi diamond screen.

Tunde Lawal, Chairman, POD Taxi Diamond, disclosed at the unveiling in Lagos that the transit nature of the medium is the catch, “it is an added value, it makes OOH  different from what is obtained out in the streets.”   Continuing, he said, “it will rapidly build brand awareness and recognition.

Marketers now know that it is  important that if your brand is displayed on these platform it will deliver excellent brand recall. The nature of this window is perceived as being clutter free,” he said.

Speaking, Philip Akaburse, Managing Director, POD taxi Diamond screen said the invention was Nigeria’s answer to the ever increasing demand for paid outdoor advertisements, while saying that the pod of diamond taxi screen, is a uniquely new outdoor advertising initiative, a two-in-one concept aimed at boosting brand’s visibility as well as serving commuter interests.

Explaining the unique selling points of the diamond screen and its advantages, he said the invention of the diamond screen as well as its proposed place of sitting makes it possible for the company’s advertising services to be delivered alongside its taxi service.

The technology is so designed that each pod taxi within the state or country will display on its diamond screen the exact same advert. therefore, an advertised material or entity is advertised in locations as many as the taxis at the same time.”

Prince Akran further revealed that the diamond screen would not depend on any external source of power as  the pod taxi has been tested to run for 10,000 hours non-stop, approximately five mouths. while nothing that the growing demand for outdoor advertising is largely built around its cost effective nature and the role satellite tv plays to fragment the market.