If the plans revealed by the Dangote Group, manufacturer of Dangote noodles comes to terms with reality, than there may be shift in leadership position in the noodles market.

The Group says it plans to take-over the noodles market when it deploys the strategic mechanism it has put in place to topple the leadership of the market.

Mr. Rohit Chaudhry, Managing Director/CEO , while addressing Brand Journalists recently, said the noodles market is not competitive, but that the company is strategising to be on top of the market; “The noodles market is in for a surprise.” He assured.

According to Chaudhry, “the company plans to take over the West Coast of African, we are still experimenting with Nigeria, with  the entire West African in mind.

Continuing, he said, “the per capita consumption is still low, we want to explore this by quality product offerings.”
Expressing optimism that within 26 months of operations, the company would achieve its objective of becoming the biggest player in the market segment.