News

April 12, 2025

Ex-Microsoft, Interswitch staff build Africa’s first AI B2B sales assistant

Ex-Microsoft, Interswitch staff build Africa’s first AI B2B sales assistant

From Left: Damilola Aluede, Chief Revenue Officer; Chinedu Ossai, Chief Executive Officer; Dayo Adekanmbi, Chief Technology Officer

By Juliet Umeh 

Three former operators from Interswitch, Microsoft, and the London Stock Exchange Group are building a new kind of B2B Sales software for Africa’s business teams.

The  B2B sales assistant, Revwit is an intelligent, local-first Sales Assistant already managing over $800 million in B2B deals across the continent.

Founded by Chinedu Ossai, Damilola Aluede, and Dayo Adekanmbi, Revwit was born from years of first hand experience in enterprise sales globally and sales advisory services to hundreds of B2B Sales teams in Africa.

Frustrated by expensive, foreign-built CRMs that didn’t match local sales realities, the trio created Revwit to simplify how African teams sell.

Revwit Co-founder and Chief Revenue Officer, Damilola Aluede, said: “We didn’t build Revwit just because it’s a business opportunity. We built it because we’ve led teams, chased deals, and wished there was something simpler. 

“We want to give sales teams a tool that just works – so they can focus on selling, not struggling with software.”

Revwit lets African sales teams automatically capture leads from forms, emails, and calendars; enrich them using AI-powered data capture from a global database of over 200 million contacts; and track deals through customisable pipelines that reflect how African businesses actually buy and sell. It also enables one-to-one and bulk email outreach with built-in personalisation.

The product is easy to set up – users simply sign up and connect their email to get started. There’s no onboarding delay, no need for consultants, and no need for technical skills. Revwit is available in local currencies, starting with the Naira, and will soon support the Kenyan Shilling, Ghanaian Cedi, and South African Rand. It is also fully NDPR-compliant and GDPR-ready, ensuring enterprise-grade data security.

CEO at Placidcode, Napa Onwusah, said:

“Revwit is perfect for where we are as a company. It updates our leads automatically, which frees up our time to focus on what matters most – our customers.

More than 200 African startups and professional services firms are already using Revwit to simplify and scale their B2B Sales operations. With its MVP now live, the team is doubling down on integrations, automation, and expanding payment support to make the product even more accessible across the continent.

“Revwit goes beyond traditional sales CRM capabilities. It’s a B2B Sales assistant because it does your CRM work for you,” added co-founder and Chief Executive Officer, Chinedu Ossai. “It’s the tool we wish we had while chasing deals across Africa – one we didn’t have to spend hours a day updating contacts.”