By Juliet Umeh 

Dealer in home appliances, Midea, recently relaunched in Nigeria with a highly successful Dealers’ Conference themed: “Powering Progress.” 

The event organized in partnership with Care Global Consumer Limited, CGCL, in Lagos brought together over 70 dealers from across Nigeria, along with representatives from major media outlets and influencers, to showcase Midea’s latest innovations and reinforce its market presence.

Managing Director of CGCL, Maneesh Nanda, highlighted the strategic partnership with Midea and provided a brief overview of CGCL’s extensive experience with other electronics and home appliance brands in Nigeria. 

He also spoke about CGCL’s journey, emphasizing the vast potential of the Nigerian market and how Midea stands out among competitors in terms of pricing and quality.

“We have built a robust network of dealers across Nigeria and also provide after-sales services to ensure customer satisfaction,” Maneesh noted. 

Also, Midea’s Regional Director for Africa, Bright Yao, provided an insightful overview of Midea’s values, capabilities, and technological expertise. 

Yao said: “Nigerian people deserve better, quality, and affordable products. Today, we proudly announce the partnership between Midea Group and CGCL.”

He further elaborated on Midea’s impressive achievements in revenue growth, employee expansion, net profit, and global awards, noting that Midea has a revenue of over $52 billion with a history spanning more than fifty years. He also discussed Midea’s advanced smart home automation solutions, which provide customers with a comprehensive home automation experience.

The conference showcased Midea’s innovative and energy-efficient product range, including refrigerators, air conditioners, washing machines, freezers, and kitchen appliances.

Midea HVAC Manager for Africa, Victson Cheng, introduced UNICOOL air conditioners, highlighting their energy efficiency, durability, and unique ability to reduce dust, all of which help customers manage their electricity bills more effectively.

UNICOOL’s advanced 5-Level GenGear function provides a more refined solution for handling unstable voltage and ensures a consistent cooling experience even during power outages by operating on generator power.

Its wide-voltage protection range not only features built-in current protection, eliminating the need for additional AC Voltage Stabilizers but also reduces costs. It helps the unit withstand sudden current impacts, ensuring continuous operation and extending the product’s lifespan. Intelligent dusting rotation and advanced Hyper Graphics technology provide superior dustproofing, sun protection, and anti-corrosion properties, contributing to the product’s durability and effectiveness in challenging environments.

Moreover, UNICOOL’s one-drive-two mode offers flexible, time-shared cooling for two spaces with one external unit, adapting to varying needs by allowing additional internal units. Enhanced by the Midea Smart Home App, it provides intelligent Wi-Fi control and customizable settings for a superior user experience.