By Ayo Onikoyi

A Ph.D. candidate in Business and Technology at Iowa State University, USA, Ruth Oladimeji, is making waves in the world of business analytics.

With a focus on helping small and medium-sized enterprises (SMEs) operate efficiently in the face of technological disruption, Ruth is a beacon of innovation and excellence.

Ruth’s journey in business analytics began during her tenure at the Lagos State Ministry of Commerce, Industry, and Cooperatives, where she honed her skills and rose through the ranks. Her passion for empowering SMEs led her to establish IJAO Business Venture, a business consulting firm dedicated to helping SMEs in Nigeria thrive.

Through IJAO Business Venture, Ruth has helped numerous SMEs develop and implement strategies that leverage business analytics to enhance their operations. From streamlining processes to introducing new technologies, Ruth’s guidance has enabled these businesses to stay ahead of the curve and avoid closure in the face of technological disruption.

Ruth’s expertise and dedication have not gone unnoticed. She was awarded the “Most Innovative Staff” and “Proficient Staff” awards by the Lagos State Ministry of Commerce, Industry, and Cooperatives in 2019 and 2021, respectively, recognizing her outstanding contributions to the field.

As Ruth continues her academic pursuits at Iowa State University, her work serves as a testament to the transformative power of business analytics in the SME sector. Her story is an inspiration to aspiring entrepreneurs and a reminder of the impact that dedication and expertise can have on businesses and communities.