By Cynthia Alo


Canon Central and North Africa (CCNA), an imaging solutions firm, has disclosed plans of revolutionising the Nigerian photography ecosystem by unleashing its latest Electro-Optical System, EOS, in Nigeria.

This is coming as the company launched its discovery week in Lagos, targeted at empowering the next generation of artists and photographers in Nigeria and Africa.

Speaking during the launch, Sales and Marketing Executive Director of Canon, Mr. Amine Djouahra said: “The discovery week is a week full of more rewarding activities for Nigerian photographers. It is one strategy to get close to consumers in Nigeria.

“The discovery week is dedicated to professional photographers, amateur or occasional and aims to get to know Canon users better by giving them the opportunity to interact with our team, which is more than happy to share best practices and give advice on Canon products.


“Customers will have the opportunity to immerse themselves in various experiences that will give them the opportunity to develop their creative skills, with the support of the Canon team.”

“Canon’s customer culture is based on a very active innovation strategy, aiming to always provide the highest image quality. This allows photographers, both amateurs and professionals, to develop their skills, all the while encouraging them to express their creativity and follow their passion. Throughout the week, various activities are offered to test Canon’s latest devices in real conditions such as EOS2000D, EOS 90D, EOS M6 Mark II, amongst others.

“Throughout the Canon Discovery Week, a mobile van will drive to a different location to allow as many people as possible to meet with Canon’s experts. Locals will have the opportunity to come to the van and get free A4 portrait photography of themselves.

“This will be a unique chance for customers to discuss the essential techniques required to capture beautiful portraits. They can then choose how to print their portrait and leave with a copy. They will also be able to come with their own Canon devices and ask any questions they may have on the best way to use them and have their cameras checked and cleaned free of charge.”

He commended the rate of technology adoption in Nigeria, describing the nation as a technology addicted growing market.

He further stated that Canon is committed to pursuing growth and development opportunities in the country which represent a key market in West Africa adding,   “Building on the success of last year, “Our objective is plural, to meet and exchange with photographers, give them a satisfying customer experience by helping them become more familiar with our devices and allow us to better anticipate their ever-changing needs.

“We aim to maintain this meeting with our customers every year in order to sustain this essential link that allows us to refresh our offerings regularly and launch innovative products that meet or even anticipate our customers’ needs.”

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