By OSA AMADI
The President of the Experiential Marketers Association of Nigeria, Kehinde Salami, has launched in Lagos, a marketing communications book entitled “To every man a brain: How to discover and unleash the power of your creative mind.”
Kehinde lamented that Nigeria is a country with tremendous potential that gives everyone a blank sheet of paper to write their personal dreams and vision but very few take good advantage of that.
“It’s worrying, said the author, “that despite the opportunities that abound, many of us still find ourselves in limbo with no clear direction. We patronize the goods, services and technology breakthrough of the West shamelessly wearing the badge of the astute consumption economy with pride. Besides entertainment and a few other flashes here and there, our nation can best be termed as a doers’ economy. This scenario for any serious government should raise an imminent red flag as doing will always be inferior to thinking. If we all agree on this simple logical fact, then we need to change our perspective”
He cites the case of Africa which boasts 17 percent of the worlds’ population, but responsible for less than 1 percent of global patents.
“This book takes an insightful look into the issues and offers a quick fix with respect to vital methodologies that could help change mind-set while rebooting the brain to work more efficiently…” says Salami.